Blogs have become excellent marketing tools for businesses. From large corporations to micro, all have realized that it is a great way to contact potential customers to receive their feed back and contacting interesting people.
Blogs have other advantages, are very easy to create, it does not take a computer expert or anything, in minutes you have one running, are free or cost little money. However
says Jamila White, the ecommerce diva, you have to avoid 5 common mistakes that our blog is a success.
1. Define the audience not blog.
is important to bear in mind a typical customer when designing the blog and create different products. They are thinking the same hearing of our products and services. If we think about their concerns, their needs, we can write articles that meet and acquire a broad base of readers and / or customers.
2. Do not have a definite style, a voice says
As Jamila, a blog is an ongoing conversation between you and your potential customer. If you have a small business would have to use the tone "used regularly with clients in a trade show or conference. If you are an artist or craftsman in your unique personality is what brings the added value and appreciate what customers can use a personal style.
3. Use it only to capture sales.
If your blog is simply a showcase in your shop or your services, you're wrong full. If you only talk about you, your company and your products without thinking about what you need your desktop, you're wrong. Combine promotions and articles on how to solve their problems. Have to consider yourself a resource, a place to turn for information interesting and useful. If he is considered an expert you have much livestock.
4. Do not damage the reader's eyes
To have a blog attractive not need to be a design expert as easily find funds plantillas.Evita picking too dark with white letters that are difficult to read.
5. Interactivity not
Readers of blogs like interactivity, real occurrence conversations. This implies that we write articles often (take this opportunity to apologize for my hiatus during the summer), make comments on the blog and the readers.
Finally do not forget to promote your blog, either by posting in their email signature, on all company stationery including invoices, advertise in the newsletter and even writing a press release.
Do you use the blog as a marketing tool? What is your experience with blogging?
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