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Tips to withstand the crisis better

I just read an interesting article by the American marketing expert Stacy Karacostas and discusses the strategies that follows the personal and business to reduce costs and keep calm despite the current crisis. At

personal
1. One of his maxims, and that I fully share is not spend more than you earn. If you can not afford something, do not buy it. It seems common sense but sometimes we forget, consumerism and we can spend, spend above our means
2. Save always something.
A good trick is that you send automatically every month to a savings account a certain amount however small.
3. Avoid buying products whose value does not increase. words, it is better to spend on a house in a super brand coat. In the latter case it is a simple expense not revalued while a house together (in principle).

4. Avoid accumulating things . We do not need both, so that attempts to simplify. You do not need such large homes, televisions in every room of the dwelling.
Cheaper, smaller house to save money.

business level


----------- 1) If you can, dispenses office. In my case I do, work at home and allows me to save on rent an office, better balance between work life and my family because I can spend more time with the kids and I have no travel expenses.
2) Working in a virtual . Now with the new technologies you can contact people by email, phone, teleconferencing and so on.
3) Periódicamente mira los balances y cuentas de resultado de tu empresa para saber cuánto estás ganando, de dónde provienen tus ingresos, así sabrás dónde hacer más esfuerzos.

4) Coopera con otros . Aunque algunos piensen que en tiempo de crísis no hay que gastar en marketing, están muy pero que muy equivocados. Eso sí hay que ser más ingenioso, por ejemplo juntarse con otros negocios complementarios y hacer anuncios conjuntos para compartir gastos.

5) Céntrate en los esfuerzos de marketing que te den mejores resultados .Analiza tu negocio y pregunta a tus clientes como conocieron tu negocio. Escribe artículos, participa networking meetings ..

are interesting and very practical advice that can be applied at once at least in part for almost all types of businesses. What is your prescription anti-crisis?


Carie Mercier Lafond is an economist and image consultant and coach. To subscribe to her newsletter and receive FREE ebook gift "Dress for success" visit now www.asesoria-de-imagen.com