What sold more in times of crisis?
All is not despair, destruction and loss in times of crisis. It is true that the situation is not favorable but not everything is negative. There is nothing worse than losing hope, not be able to see different points of view and what is more important to find solutions to problems. As says Jamila White, better known by his nickname "the e-commerce diva" (the diva of electronic commerce), the main enemy of your business is fear. That paralyzing fear that keeps us from thinking and makes tomemos decisiones precipitadas.
Es cierto que no podemos controlar todo pero sí hay cosas que están dentro de nuestra esfera de posibilidades y una de ellas es el marketing de nuestros negocios.
Me ha parecido interesante compartir con vosotros las tendencias sobre los productos que más se venden en tiempos de crisis, son los siguientes:
1. Seguridad
Con tantos rumores sobre bancos y otras instituciones financieras en enormes dificultades, mucha gente empieza a desconfiar de ellos. Un reflejo es comprar cajas de seguridad. Por lo tanto todos los productos y servicios que tienen que ver con la seguridad, la protección de la casa o del dinero tienen que estar en la primera plana de nuestra web.
Incluso if we do not sell anything related to security, we can emphasize the security features of our products and services in your description.
2. Comfort food (or comfort food)
there foods that make them feel safe, it seems the soup is one of those dishes, so many soups were sold at this time. The same applies to the Nordic comforters or keep us safe from everything, we are protected.
therefore also have to put these products on the first page. They also work great nostalgic items that people remember better times.
3. "Little luxuries"
Today it looks much what car to buy and if they spend a lot of petrol or diesel and we are not interested, the same goes for entire weekends at a spa that does not mean that people can totally do without luxury. An excellent choice is the "little luxuries" such as cosmetics, beauty and other products that allow us to take care when our budget is very limited.
4. Money management tools
All products, services or tools that help people manage their money is selling well. With global finance out of control, people look for ways to better manage the money they have.
Therefore, products such have to be on the cover and if the product features that allow you to save money, do not forget to underline them.
5. Education, Training, Auto-AyudaValue-Size Products
We are all interested in acquiring skills that allow us to be more valued in the labor market, new strategies to manage business relationships more enjoyable. With this in mind
any seminar, training or self-help product must promote it to stop.
6. Funding.
Since there is little money available, if you offer high-priced products is intereante offer the alternative of paying in easy installments. This issue can get que logras más ventas o que se estanquen.
Lo que no hay que hacer bajo ningún concepto es reducir los precios porque podemos caer en una espiral continua de bajada de precios y por supuesto, dejar de obtener beneficios. No podemos dejar que por miedo a perder clientes nuestros productos empiecen a perder valor y luego es muy difícil que entiendan que los precios tienen que subir.
¿Qué otras cosas crees que se venden bien en épocas de crisis?
Carie Mercier Lafond es Economista y asesora y coach de imagen. Si deseas suscribirte a su boletín GRATUITO y recibir de regalo el ebook "Vístete para triunfar" visita ahora www.asesoria-de-imagen.com
Monday, October 27, 2008
Friday, October 24, 2008
Mario Salieri Free Movies
5 ways to market in less than 15 minutes
Cuesta mucho find customers and certainly most do not come knocking on our door. The marketing is key for all businesses however small and do not have to be complicated or use much of the short time we have.
1. touch with your customers. Many business owners or managers are not aware of the enormous value of their list of former clients. If you already bought something from you in the past, if you are satisfied you may do so again. It costs you nothing to call, send a postcard or an email for you to remember you and get some new sales.
Tip: If you have a customer list and to begin it. Offer them a bonus and you'll see how people points.
2. Create a blog . Blogs are very easy to create and many free platform like this blogger. In minutes you can have your business blog and start posting articles.
3. Join online networking like Xing, LinkedIn, Viadeo (more options you can find on Google). The basic membership is usually free and there you can hang your profile, place ads or participate Enfora with other professionals in your sector.
4. not miss the opportunity for networking in person participating in meetings organized by associations or business clubs. You meet people, ask for references, create alliances and much more.
5. Discovered . If you write articles in your blog or your website uses to publish them in article directories so that other webmasters may use the content and attract more visitors with the link contained in each of your items. There
easy and effective ways to promote your business. Only require a bit of enthusiasm and ideas come slowly.
4.
Cuesta mucho find customers and certainly most do not come knocking on our door. The marketing is key for all businesses however small and do not have to be complicated or use much of the short time we have.
1. touch with your customers. Many business owners or managers are not aware of the enormous value of their list of former clients. If you already bought something from you in the past, if you are satisfied you may do so again. It costs you nothing to call, send a postcard or an email for you to remember you and get some new sales.
Tip: If you have a customer list and to begin it. Offer them a bonus and you'll see how people points.
2. Create a blog . Blogs are very easy to create and many free platform like this blogger. In minutes you can have your business blog and start posting articles.
3. Join online networking like Xing, LinkedIn, Viadeo (more options you can find on Google). The basic membership is usually free and there you can hang your profile, place ads or participate Enfora with other professionals in your sector.
4. not miss the opportunity for networking in person participating in meetings organized by associations or business clubs. You meet people, ask for references, create alliances and much more.
5. Discovered . If you write articles in your blog or your website uses to publish them in article directories so that other webmasters may use the content and attract more visitors with the link contained in each of your items. There
easy and effective ways to promote your business. Only require a bit of enthusiasm and ideas come slowly.
4.
Thursday, October 23, 2008
Honeywell Thermostat Ct87n Heat Pump
Tips to withstand the crisis better
I just read an interesting article by the American marketing expert Stacy Karacostas and discusses the strategies that follows the personal and business to reduce costs and keep calm despite the current crisis. At
personal
1. One of his maxims, and that I fully share is not spend more than you earn. If you can not afford something, do not buy it. It seems common sense but sometimes we forget, consumerism and we can spend, spend above our means
2. Save always something.
A good trick is that you send automatically every month to a savings account a certain amount however small.
3. Avoid buying products whose value does not increase. words, it is better to spend on a house in a super brand coat. In the latter case it is a simple expense not revalued while a house together (in principle).
4. Avoid accumulating things . We do not need both, so that attempts to simplify. You do not need such large homes, televisions in every room of the dwelling.
Cheaper, smaller house to save money.
business level
----------- 1) If you can, dispenses office. In my case I do, work at home and allows me to save on rent an office, better balance between work life and my family because I can spend more time with the kids and I have no travel expenses.
2) Working in a virtual . Now with the new technologies you can contact people by email, phone, teleconferencing and so on.
3) Periódicamente mira los balances y cuentas de resultado de tu empresa para saber cuánto estás ganando, de dónde provienen tus ingresos, así sabrás dónde hacer más esfuerzos.
4) Coopera con otros . Aunque algunos piensen que en tiempo de crísis no hay que gastar en marketing, están muy pero que muy equivocados. Eso sí hay que ser más ingenioso, por ejemplo juntarse con otros negocios complementarios y hacer anuncios conjuntos para compartir gastos.
5) Céntrate en los esfuerzos de marketing que te den mejores resultados .Analiza tu negocio y pregunta a tus clientes como conocieron tu negocio. Escribe artículos, participa networking meetings ..
are interesting and very practical advice that can be applied at once at least in part for almost all types of businesses. What is your prescription anti-crisis?
Carie Mercier Lafond is an economist and image consultant and coach. To subscribe to her newsletter and receive FREE ebook gift "Dress for success" visit now www.asesoria-de-imagen.com
I just read an interesting article by the American marketing expert Stacy Karacostas and discusses the strategies that follows the personal and business to reduce costs and keep calm despite the current crisis. At
personal
1. One of his maxims, and that I fully share is not spend more than you earn. If you can not afford something, do not buy it. It seems common sense but sometimes we forget, consumerism and we can spend, spend above our means
2. Save always something.
A good trick is that you send automatically every month to a savings account a certain amount however small.
3. Avoid buying products whose value does not increase. words, it is better to spend on a house in a super brand coat. In the latter case it is a simple expense not revalued while a house together (in principle).
4. Avoid accumulating things . We do not need both, so that attempts to simplify. You do not need such large homes, televisions in every room of the dwelling.
Cheaper, smaller house to save money.
business level
----------- 1) If you can, dispenses office. In my case I do, work at home and allows me to save on rent an office, better balance between work life and my family because I can spend more time with the kids and I have no travel expenses.
2) Working in a virtual . Now with the new technologies you can contact people by email, phone, teleconferencing and so on.
3) Periódicamente mira los balances y cuentas de resultado de tu empresa para saber cuánto estás ganando, de dónde provienen tus ingresos, así sabrás dónde hacer más esfuerzos.
4) Coopera con otros . Aunque algunos piensen que en tiempo de crísis no hay que gastar en marketing, están muy pero que muy equivocados. Eso sí hay que ser más ingenioso, por ejemplo juntarse con otros negocios complementarios y hacer anuncios conjuntos para compartir gastos.
5) Céntrate en los esfuerzos de marketing que te den mejores resultados .Analiza tu negocio y pregunta a tus clientes como conocieron tu negocio. Escribe artículos, participa networking meetings ..
are interesting and very practical advice that can be applied at once at least in part for almost all types of businesses. What is your prescription anti-crisis?
Carie Mercier Lafond is an economist and image consultant and coach. To subscribe to her newsletter and receive FREE ebook gift "Dress for success" visit now www.asesoria-de-imagen.com
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