Marketing is very important and not just for big business as some people think self-employed or small business. One often hears: I have no money to spend on marketing or marketing is not for me. Nothing is further from reality as the marketing is not expensive TV ads or campaign face parties with celebrities to present a new brand.
I liked the approach of Sheri McConnell, successful American entrepreneur with several businesses that use internet.Ella FOCUS calls, yes as the model of Ford car, which approach would be translated into Castilian.
"F" se refiere a Filtrado. Para que los esfuerzos en marketing den sus frutos no podemos dirigirnos al mismo tiempo a toooodo el mundo. Es necesario concentrarse en un nicho del mercado y tener en mente una tipología determinada de personas a la hora de crear nuestros mensajes. Nos tenemos que hacer preguntas sobre cómo es nuestro cliente ideal hasta que seamos capaces de definirlo : ¿cuál es su sexo? ¿Su edad? ¿cuáles son sus necesidades principales? ¿dónde suele buscar información? etc
"O" es de Organización. No se trata de realizar acciones sin ton ni son, es necesario diseñar un plan. Determinar qué acciones pueden ser más importantes, en qué orden realizarlas y asignar al marketing budget albeit modest. For example creating a blog is very economical and fast and can also be an excellent marketing tool.
"C" is to convert them. Not only are we interested in receiving large numbers of visitors to our website, what really motivates us to become customers. To do this we must look to see us as experts and trust us, a great way is through a newsletter as having my company KarysaBeauty in which I share with my subscribers styling and beauty tips for free and regular .
"U" stands for useless Utilizar.De keep abreast of the latest marketing techniques the last books of the renowned gurus if we apply in our business. The best way, you go from the tasks to be done in small steps, one after the other's.
It is also important to use different systems and methods.
"S" stands for Systematic. To succeed we must be constantly seek to maximize the time the expertise of others who have succeeded before us.
They seem similar to ideas that I use in my business but I love the fact that Sheri has summarized in one word that allows us to remember what we do in marketing to succeed.
Economist Carie Mercier Lafond and image consultant and coach. To subscribe to her newsletter and receive FREE ebook gift "Dress for success" visit now www.asesoria-de-imagen.com
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